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International Journal for Crime, Justice and Social Democracy Queensland University of Technology 2202-8005 The International Journal for Crime, Justice and Social Democracy is an open access, blind peer-reviewed journal that publishes critical research about challenges confronting criminal justice systems around the world.  The Journal is committed to democratising quality knowledge production and dissemination. Authors retain copyright and articles are licenced via Creative Commons to make published articles more readily available and useable. There are no APCs (Article Processing Charges). Authors can submit and publish at no cost.
International Journal for Crime, Justice and Social Democracy 5 1

Kony 2012: Intervention Narratives and the Saviour Subject


In 2012, the Kony 2012 Campaign became the most watched human rights video to date, garnering over 100 million views in just six days. The Campaign relied on easily digestible narratives that encouraged an imperialistic military-legal response to the Lord’s Resistance Army’s use of child soldiers in Uganda. Drawing on Mutua’s (2001) framework of savages, victims and saviours, this article analyses the Kony 2012 phenomenon to illustrate how a digital campaign can validate and reproduce subjectivities and structures of domination rather than stimulate sustainable reform-based change. The article critically reflects on the use of digital technology by the Kony 2012 campaign and considers the potential for ‘slacktivism’ and ‘clicktivism’.

Creative Commons License
Except where otherwise noted, content in this journal is licensed under a Creative Commons Attribution 4.0 International License.
Pages:98 to 112
Section: Articles
2 citation(s) in Scopus
1 citation(s) in Web of Science


Total Abstract Views: 1718  Total Unknown Downloads: 327  Total PDF Downloads: 1296

Author Biography

Flinders University
Australia Australia

Research Fellow, Criminal Justice